The EcoBirch project aims is to improve the effectiveness of birch woodland restoration while strengthening social acceptance and public participation. It identifies factors that facilitate or hinder the natural birch establishment, assesses restoration impacts on biodiversity, carbon dynamics, and landscapes, and examines how governance systems, institutions, and society influence restoration efforts. Using a transdisciplinary approach, the project integrates ecological knowledge with analyses of governance, stakeholder collaboration, public attitudes, and the cultural role of birch. EcoBirch aims to develop both ecological and administrative tools to enhance restoration outcomes and is carried out through collaboration among universities, environmental research institutes, and a start up company. It also serves as a training platform for early-career researchers at the MS and PhD levels. Its outputs will support Iceland in achieving the goals of the Paris Agreement and the UN Sustainable Development Goals, while strengthening environmental policy development.